WHEN PAID STOPS SCALING
Your ad costs go up every quarter. Your pipeline does not have to.
Paid works until the auction reprices it. LeadGrow builds the channel next to it, direct outreach to the accounts you want, at a cost per meeting that does not move because someone else raised a bid.
WHY A SECOND CHANNEL
What you get when pipeline stops depending on an auction
- One client replaced a $120K budget line with outbound and closed $60K from it, without bidding against anyone.
- Another turned cold outreach into $512K in revenue and conversations with Asana and LastPass.
- A tightly built account list produced $2M plus in pipeline from a single campaign build.
- A 4.1% average reply rate across 1,626+ campaigns is a cost per meeting you can actually forecast.
FROM FIRST LIST TO BOOKED CALLS
What building the second channel actually looks like
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01
Define the accounts
We narrow your market to the companies with a live reason to buy right now, not a lookalike audience.
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02
Build the messaging
Sequences are written around that reason, then tuned against real reply data rather than guesses.
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03
Run the sending
Campaigns go out through infrastructure we manage, paced so delivery stays steady week after week.
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04
Book and measure
Replies get qualified onto your calendar, with 9 in 10 booked prospects showing up, and every number reported back.
BEFORE YOU DIVERSIFY
What teams ask when paid is still working
Do we have to cut paid to do this?
No. Most clients keep paid running and add outbound beside it, so pipeline stops depending on a single auction.
How is cost per meeting different?
It is driven by list quality and messaging rather than competitive bidding, which is why it holds steadier quarter to quarter.
What markets does this work in?
Engagements have run across SaaS, agencies, financial services, manufacturing and enterprise.
What do we see reported?
Reply rates, meetings booked and revenue closed, per campaign, so it sits next to your paid reporting.
BUILD THE SECOND CHANNEL
Add pipeline that does not reprice on you
Book a call and we will map what an owned outbound channel would look like next to your current paid spend.
Book a Strategy Call